With the next generation consoles right around the corner, one company has decided that it is time to try something different. The OUYA is a game console that will retail for $99 and will feature free-to-play demos with the option of buying the full version. The OUYA will be available to consumers in early June 2013 and is available for pre-order now. The specs of the OUYA can be seen here.
This new console has taken a radically different approach towards how to manufacture a console. Their business model is to make the money off the in-game purchases or micro transactions that the consumer makes in-game. This business model is risky though because it depends on the success of each individual game and how well they manage to convince consumers to purchase their in-game items or upgrade to full versions.
I believe that the OUYA will be a quiet success but it may have trouble knocking off Sony or Microsoft due to its lacking horsepower. What do you think about the OUYA console? Will you purchase one?